TRAILERS: STYLES

According to Dan Skinner from Film Space there are different types of trailers and the trailers style will depend on a variety of different factors. The trailer would be crafted to suit the film's target audience. The trailer will also develop various questions in the audiences mind which will be solved when they watch the film.

I watched a series of clips that explained the factors that can affect the style of a trailer.
For example:

• The Teaser Trailer- The teaser trailer is usually between 10 and 30 seconds long and it is used to create hype for the film and excite their audience. The teaser usually lacks story and narrative and is solely focused on a short voice over and creating hype, the trailer is usually very fast paced to keep the audiences attention up. I am personally very aware of when new teaser trailers are released and in most cases they convince me to pay to watch the film in the cinema. For example I am a big Sci-Fi fan and I am also a big fan of the Alien franchise. So naturally when the Alien Covenant teaser trailer was released I knew that I had to watch it and I went to see it the day after release at the Odeon in Kingston. Teaser trailers may also use star marketing to make the film evenmore appealing within the 10-30 second time that the trailer lasts. 
• The Main Trailer- The main trailer is the trailer that briefly tells the story of the film and it contains the most narrative. This trailer will usually follow the teaser trailer between 2-3 months after the teaser trailer. This trailer will further exploit star marketing but will contain fast paced shots. Dan Skinner also said that they split the trailer up into 3 Acts. A beginning which usually contains a voice over and is usually a slower pace compared to the end.  The second act is the middle and it usually consists of narrative and storytelling, this is where the problems of the film arise- these problems would be solved in the finished version of the film. Finally act 3 consists of a fast paced montage, or a compilation, of clips from the film that will further generate hype for the film before reaching a climax. 
• TV Spots- TV spots vary in length from 10 seconds, 20 seconds and 30 seconds. The reason these times vary is because of the high costs of advertising on TV but also the short attention span that most people have, we have a 'snackable' attention span. A 2 minute film trailer on TV would not succeed due to the fact that people would lose interest along with a variety of other factors, for example background noise from around your house, you might have left the room during the advert break.
• Using Graphics- There are two types of graphics use din a trailer.'Copy' helps tell the story of the film and usually includes writing as well as a voice over. 
• Trailers in the Digital Age