WHEN ARE TRAILERS SHOWN?

Trailers produced the same time that the film is being edited. The timing of the trailers is important because if it is not released early enough then the film would not be able to gain enough hype but on the other hand if it is released too early then potential customers may forget about the film.

 SNATCHED

This trailer was released in summer due to the vast amount of overseas holidays that occur. Therefore the concept of the film would appear very attractive to that particular market of customers. However 'Snatched' has a unique twist as it is a trip to Ecuador with a mother and daughter. In the modern world this is very strange as adult mothers and daughters very rarely go on holiday together, especially a romantic retreat to South America. Throughout this trip the mother and daughter are robbed, kidnapped and insulted.

The humour of this film is vastly important mainly due to the fact that the daughter did not plan the trip with the intention of taking her mother. The daughter was dumped by her boyfriend shortly before the trip making her mother the only person she could take with her. The entire trip is hilarious as the mother is a fish out of water and is cringe worthy from start to finish. One especially cringy scene is when the daughter is sun bathing and the mother is dressed "like a beekeeper" as she is covered from head to toe in clothes and then proceeds to cover her daughter from head to toe in factor 50 sun cream.

WONDER WOMAN 

The trailer for 'Wonder Woman' is full of action, strong plot, romance, adventure with high production values with mesmerizing combat sequences with a strong female superhero in the center of it all.

It will appeal to every superhero fan as well as every action fan. With very well known actors it makes 'Wonder Woman' all the more appealing, Chris Pine and Gal Gadot. Any fans of Chris Pine or Gal Gadot will see 'Wonder Woman' but also any superhero movie fans will also see this movie. Thanks to the high production values of 'Wonder Woman' there are many enthralling combat sequences with large amounts of VFX.

This is a very classic safe choice due to the large amount of attention a superhero movie attracts as well as the star marketing that they exploit, central roles of Chris Pine and Gal Gadot.

THE BEGUILED

'Beguiled' follows the rescue of a enemy soldier during the American Civil War.. He is injured whilst fleeing combat. All of the women in the house come to his aid. Soon however sexual tensions begin to rise and the women all start battling to win the affection of the soldier. Kirten Dunst's character confides in him saying that she wants to 'leave this place' whilst Elle Fanning has physical and sexual contact with the soldier going behind her sisters back. Soon it becomes apparent that the enemy is within the family.

TRAILERS: STYLES

According to Dan Skinner from Film Space there are different types of trailers and the trailers style will depend on a variety of different factors. The trailer would be crafted to suit the film's target audience. The trailer will also develop various questions in the audiences mind which will be solved when they watch the film.

I watched a series of clips that explained the factors that can affect the style of a trailer.
For example:

• The Teaser Trailer- The teaser trailer is usually between 10 and 30 seconds long and it is used to create hype for the film and excite their audience. The teaser usually lacks story and narrative and is solely focused on a short voice over and creating hype, the trailer is usually very fast paced to keep the audiences attention up. I am personally very aware of when new teaser trailers are released and in most cases they convince me to pay to watch the film in the cinema. For example I am a big Sci-Fi fan and I am also a big fan of the Alien franchise. So naturally when the Alien Covenant teaser trailer was released I knew that I had to watch it and I went to see it the day after release at the Odeon in Kingston. Teaser trailers may also use star marketing to make the film evenmore appealing within the 10-30 second time that the trailer lasts. 
• The Main Trailer- The main trailer is the trailer that briefly tells the story of the film and it contains the most narrative. This trailer will usually follow the teaser trailer between 2-3 months after the teaser trailer. This trailer will further exploit star marketing but will contain fast paced shots. Dan Skinner also said that they split the trailer up into 3 Acts. A beginning which usually contains a voice over and is usually a slower pace compared to the end.  The second act is the middle and it usually consists of narrative and storytelling, this is where the problems of the film arise- these problems would be solved in the finished version of the film. Finally act 3 consists of a fast paced montage, or a compilation, of clips from the film that will further generate hype for the film before reaching a climax. 
• TV Spots- TV spots vary in length from 10 seconds, 20 seconds and 30 seconds. The reason these times vary is because of the high costs of advertising on TV but also the short attention span that most people have, we have a 'snackable' attention span. A 2 minute film trailer on TV would not succeed due to the fact that people would lose interest along with a variety of other factors, for example background noise from around your house, you might have left the room during the advert break.
• Using Graphics- There are two types of graphics use din a trailer.'Copy' helps tell the story of the film and usually includes writing as well as a voice over. 
• Trailers in the Digital Age 

RESEARCH: OKJA

On the 5th of June we on to Netflix as a class and we watched the trailer for Okja. Due to it being a Netflix original it was not released for cinematic screening. The film was nominated for the Palme d'Or at the Cannes Festival 2017 but received huge amounts of controversy due to it being a film without a cinematic release.

Cinematic trailers are shown before cinematic screenings of films of a similar genre. Despite the fact that cinema managers protect the window in which films are screened the majority of money a cinema makes is from the food and drink served and not from the actual tickets.

Okja revolves around the conflict within the food industry and the debate of Animal Rights, as the film features themes of animal activism, corporate greed and scientific ethnics.  A trailer needs to signal genre and narrative efficiently and rapidly in order to not lose the audiences attention and to keep audience retention.. From this trailer, it is clear that audiences are invited to sympathise with the small innocent girl who, along with her cherished animal, takes on the might of corporate greed, personified by Tilda Swinton's character. 

For Stuart Hall, the meaning of the text resides in the interpretation of the viewer. For this film, the preferred reading would be on the side of animal rights (on the side of the protagonists) partly because the little girl and her giant pet pig are so adorable. The trailer depicts establishing shots that romanticize the countryside and its serene, peaceful setting. The song Dedicated to the One I Love plays throughout the trailer, and these words essentially capture the spirit of the relationship between the teenage protagonist and her giant pig due to its soft and loving lyrics. 
In keeping with all trailers, there is very little dialogue, often consisting of one liners so that is easy for the audience to understand. This keeps the audiences' attention and ensures that they are not bored from long blocks of dialogue. Most marketing teams would rather show you what is happening and not tell you. Like all trailers the trailer ends with the title of the film as well as a release date (28th June). 

WHERE ARE TRAILERS SHOWN?

Trailers are shown mostly on social media platforms, small 30 second segments of the trailers can be seen on Instagram and Twitter and full trailers can be seen on Facebook and Youtube. Youtube is the most popular place trailers are seen with the average trailer being seen 7-8 million times. Also with the rise of hashtags it makes it easier for a films marketing team to make their trailers easier to find. Most of the time when a trailer is released it will be seen trending on twitter or it will be put before one of your Youtube videos. For example when the Dark Tower trailer was released it was the most trending thing on Twitter that day with #TheDarkTower2017. Trailers are also trimmed so that they can be shown on TV during an ad break. The most effective place to watch a trailer however is at the cinema because of the fact that the customer will be in the same atmosphere as if they were watching the film, with their popcorn, big screen and Dolby Surround Sound.