WHO ARE TRAILERS AIMED AT?

Trailers are aimed at the films audience or target market, the trailer will also be specially adapted to appeal to their target market. This will be done by soundtrack or by the speed and tempo the trailer is set at. The marketing team will also use their star studded cast to market their films and to advertise the film, as well as convince filmgoers to watch the film.

For example for War of the Planet of the Apes the trailer was fast paced with very loud SFX and high production values, VFX, Woody Harrelson as one of the star cast members. Due to it being an action various action sequences can be seen in the trailer. This would make the film further appealing for action fans as well as fans of the previous installments of the franchise. As in all trailers their is a cliff hanger as it will further entice potential customers to watch the film as they will want to see what happens next...