What are Trailers?
I investigated the trailer genre by using the Film Space's new Teaching Trailers resources
A trailer is a very effective method in marketing films, in my view. The idea of a film is try and convince their audience to watch their film. They do this by using puffs and five star reviews, star marketing, fast paced editing.
I then watched the trailer for King Arthur: The Legend of the Sword.
The trailer was very effective in persuading me to see the film, it used high production values and VFX to make the film look appealing but at the same time it clearly conveyed elements of fantasy, life Arthurian times and clearly signaled the genre of the film. The use of fast paced editing made the film seem very appealing through the hard cuts during battles and the enigma regarding the Legend of Sword. The extensive use of VFX made the large scale battles seem all the more attractive. Despite the countless themes and plot lines explored in the trailer; that of danger, romance, royal families, war, dictatorship, battles, enemies and quests. The story still remains a mystery and the enigma of the film remains un-tarnished as well as the suspense of the story.
The trailer contained all of the institutional information, for example the release date, links to social media platforms, director, studio names and the name of all of the key actors names.
As well as this the trailer also used persuasive techniques such as "From the director of..." which would influence my decision heavily because if the film that was made reference to was one that I liked then I would be more inclined to watch King Arthur.
Very good use of Film Space's resources on trailers. Do you have the results of the questionnaire?
ReplyDelete